About Pretty Rich Aura

A Love Letter to the Woman I Once Was

Pretty Rich Aura began as a promise to myself. For years, I struggled to know my worth, to attract what was meant for me, and to believe I could be both soft and wildly successful. This brand is my love letter to the woman I once was—the girl who needed permission to take up space, move with grace, and own her glow.

Why We Exist

What started with beauty and self-care bloomed into a full lifestyle movement. Every digital tool, affirmation, and product we create is designed with intention—to elevate your energy, simplify your rituals, and remind you that abundance isn’t outside of you. It’s in your aura.

Today, Pretty Rich Aura is a home for women ready to align, attract, and embody their highest selves. Here, luxury feels personal, growth looks beautiful, and your confidence is the dress code.

“Your aura speaks first—make sure it says Pretty Rich.” — Layla

Explore the Manifestation Market →

Our Ethos

Energy First. We design with frequency; every detail carries intention.
Luxury Made Personal. Softness, style, and self-worth belong to you.
Community & Confidence. A sisterhood building rich lives from the inside out.